The catalyst for Parvati.org was, quite literally, a dream. Parvati had a recurring dream in which a whale called her to the Arctic. In 2010 she followed that call and traveled to the North Pole where she performed to raise awareness of the melting polar ice. She returned carrying the unanimous message from all she met along the way: “The ice is melting. The animals are dying. People are suffering. Tell the South to stop polluting.” She gave interviews and talks with first-hand knowledge of the critical situation in the Arctic and how it is affecting everyone on Earth. This knowledge led to the vision of historic marine protection for the Arctic Ocean and the creation of Parvati.org to make it a reality.
As a prolific creator of multiple forms of mainstream content, Parvati is singularly positioned to educate people around the world about the rapidly melting Arctic sea ice and the urgent need to protect it. In the spirit of selfless service, Parvati has donated her creative works to Parvati.org, already increasing public awareness of the loss of sea ice to a degree not possible through traditional activism alone. In only four years, Parvati.org has become a respected advisor on Arctic affairs for the Climate Action Network, and tireless commitment to Arctic Ocean protection has attracted a growing coalition at signMAPS.org, including kindred spirit organizations the Jane Goodall Foundation and Mission Blue.