Leads “Why MAPS” Campaign For The Sake of Our World

The all-volunteer international non-profit organization has launched its most recent online viral campaign in support of MAPS, the Marine Arctic Peace Sanctuary. MAPS is a critical global initiative to protect the key Arctic Ocean ecosystem that keeps our planet cool. “Why MAPS” is a series of thought-provoking graphics with impactful messaging that explains in no uncertain terms why MAPS must be realized now for our very survival.

The Arctic Ocean is our planetary life support system. The rapid disappearance of sea ice that has served as the Earth’s air conditioner for millions of years has profound and far-reaching consequences. As the ice melts, the entire global climate system destabilizes, leading to extreme weather patterns that compromise the food and water supplies upon which lives everywhere depend.

MAPS establishes the Arctic Ocean north of the Arctic Circle as a permanent international marine protected area free from all activities harmful to the life-giving sea ice, including commercial fishing, natural resource exploitation, seismic testing, military activity and through shipping traffic. At the same time, MAPS catalyzes an immediate global pivot to renewable energies, and a paradigm shift from short-term greed to long-term good. This profoundly practical yet effective response to so many problems facing our world today must be implemented now, before time and ice run out.

To support the swift realization of MAPS, took the unprecedented step of creating the Marine Arctic Peace Sanctuary Treaty as an addendum to the United Nations Convention on the Law of the Sea. The Treaty has been translated into all six official languages of the UN, distributed to all 193 member states, and brought every year since 2015 to UN Climate Conferences by volunteers at their own expense. It enters into force with the signatures of 99 states members of the UN or any of the specialized agencies, and has already been endorsed by two world leaders.

Why MAPS helps set the stage for’s upcoming innovative Global Education for MAPS (GEM) strategy that harnesses the exponential power of modern media to cool minds, lighten footprints, and awaken an unstoppable call for MAPS worldwide. The Arctic Ocean sustains us all, but it can only protect us if we protect it. Although exploitation poses a tremendous threat, most people still do not yet realize the melting Arctic ice is a global emergency. For MAPS to be established, the world needs to understand why the emergency is so dire for each one of us, and that MAPS will safeguard this endangered ecosystem while catalyzing the needed global shift to sustainability.

“We are all interconnected. The health of the Arctic sea ice affects us all,” says founder, CEO and visionary for MAPS, Parvati. “The Why MAPS campaign explains why, for the sake of everyone and every living thing on the planet, MAPS must be realized immediately.”